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Mastering the art of storytelling

To craft a clear and impactful message, it is important to identify your own communication profile, become aware of the elements that come from you (your words, tone of voice, verbal language, etc.), and observe your interlocutors in order to deliver a message that is tailored to them.

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Capturing your audience’s interest also means touching them at the deepest level of their being and eliciting genuine emotions. To do this, self-confidence—as well as confidence in your message and in your ability to influence—is necessary to have impact. Yet many of us are not comfortable speaking in front of an audience. This is the area participants will work on through several workshops. They will study various techniques so that their message gains impact both in substance and in form.

Who it is for

No prerequisites are required to enroll in the training.

Objectives

  • Identify the communication profile of others in a digital exchange
  • Adapt your communication to heterogeneous profiles
  • Know how to communicate effectively with different profiles
  • Adapt your speech according to the channel
  • Build impactful storytelling
  • Build a clear message
  • Master the art of storytelling

Program

  1. Session01

    Mastering Interactions

    Understanding How Interactions Work

    • Discovering the six main modes of thought according to de Bono's theory of the Six Thinking Hats
    • Identifying your own communicator profile and that of others
    • Introduction to meta-communication during exchanges with your interlocutors
    • Adopting all perspectives to unlock situations

    Being Comfortable Speaking in Public

    • Working on building a speech from a chosen topic
    • Sharing best practices for public speaking
    • Speaking exercises punctuated by group discussions with individual and group feedback
  2. Session02

    Making a Positive Impact Through Your Speech

    Making Your Speech Impactful

    • Discovering the three pillars of Albert Mehrabian: words, voice, gestures
    • Becoming aware of the power of visual communication
    • Learning and mastering your speech to make a positive impact through vocal and visual elements
    • Practical exercises and work on participants' proxemics

    Playing with Emotions

    • Discovering the golden rules of storytelling, both in content and form
    • Study of the most effective storytelling approaches (personal story, heard story, ideal story, empathetic story)
    • Practice of fun writing and creativity exercises
    • Speaking in front of the entire audience

Before the course

Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.

Assessment

A practical case, a simulation or a questionnaire; a certificate of completion at the end.

MethodRhythmic, hands-on sessions built on real work situations, in five phases.The Seven method

Practical information

For terms and deadlines, contact us at least 15 days before the date you have in mind.

Accessible to people with disabilities: a designated disability coordinator follows up on any adaptation request, to be reported before the course.

Welcome booklet

In the same area

Communication and cooperation

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