Increase your impact on LinkedIn

To build awareness, sell a product or service, reach out to recruiters or the right candidates, stay on top of industry news, and find the right contacts: LinkedIn offers its users far more than an online CV.

This professional network, with 23 million registered members in France, has 10 million active monthly users. How can you make the most of this social network’s resources? How can you increase your impact on LinkedIn and use it effectively for your personal or professional branding? During this training, participants will discover LinkedIn’s hidden features and learn how to draw inspiration from the best profiles to boost their e-reputation. To do so, they will test the best influence strategies, optimize their personal page, create engaging content, and expand their contact base.

Who it is for

No prerequisites are required to enroll in the training.

Objectives

Know how to use LinkedIn’s major and hidden features
Develop your network and your visibility
Improve your LinkedIn page or profile
Write engaging content

Program

Session01
Developing an active presence on LinkedIn
Moving from passive...
Understanding the opportunities offered by the LinkedIn channel
Identifying the best levers to increase one's knowledge of one (or more) topic(s)
... To being active, even reactive
Defining one's personal content strategy
Writing effective posts based on one's profile
Improving engagement (impressions, likes, comments, shares)
Interacting with others' content
Session02
Optimizing your profile and standing out
Building your reputation, finding candidates or a job through a powerful message
Study of Simon Sinek's Golden Circle concept
Writing an introduction that is convincing and representative of oneself
Discovering the rules of a good personal LinkedIn profile
Optimizing your profile page
Expanding your network, seeking talent or leads through good use of the laws of influence
Presentation of Robert Cialdini's 6 laws of influence
Experimentation with the principle of submission to authority
Getting one's contacts to carry out a desired action thanks to consistency in commitment
Highlighting one's scarcity through one's profile, posts, and actions
Using reciprocity by treating others as we would like them to treat us
Connecting with contacts who resemble us
Using the principle of social proof

Before the course

Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.

Assessment

A practical case, a simulation or a questionnaire; a certificate of completion at the end.

MethodRhythmic, hands-on sessions built on real work situations, in five phases.The Seven method

Practical information

For terms and deadlines, contact us at least 15 days before the date you have in mind.

Accessible to people with disabilities: a designated disability coordinator follows up on any adaptation request, to be reported before the course.

Welcome booklet

Communication and cooperation

A course for your team?

Let's talk about your project