Succeed in your prospecting (Cold Calling and Small Talk)
This training is designed for those looking to improve their communication skills, energize their relationships during business meetings, and master the art of telephone prospecting, also known as Cold Calling.
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Participants will discover the principles of effective Small Talk and proven Cold Calling techniques. They will learn practical strategies to initiate and sustain engaging conversations, as well as to reach prospects effectively and professionally.

Who it is for
This training is aimed at salespeople, managers, directors, team leaders, as well as anyone wishing to use their communication to improve their relationships and telephone prospecting.
Objectives
- Develop Effective Communication Skills
- Strengthen the Ability to Initiate and Maintain Meaningful Conversations
- Improve Professional Relationships and Business Networking
- Managing Difficult Communication Situations
- Master Cold Calling Techniques
Program
Session01
Small Talk
Workshop: The 5 Principles of Good Small Talk
- Explore the value and role of small talk in professional interactions.
- Examine and practice each principle through concrete examples and role-playing scenarios.
- Experiment with opening lines and universal conversation topics.
Workshop: Active Listening and Engagement in Conversation
- Understand and practice the different types of listening
- Practice active listening and appropriate responses in conversations.
- Develop skills to respond in a constructive and encouraging manner.
Session02
Cold Calling
Workshop: Cold Calling Techniques
- Understand the basics of cold calling.
- Learn how to prepare an effective prospecting call.
- Practice overcoming common objections and maintaining control of the conversation.
Workshop: Prospect Follow-up and Management
- Set up a prospect follow-up system.
- Learn how to manage and evaluate the results of prospecting calls.
- Identify opportunities for improvement and personal development.
Before the course
In preparation for the training session, theoretical video content and possible readings will be shared with participants to ensure a common minimum foundation. Potential exchanges with the trainers should be anticipated to assess the context and participants’ experience.
Assessment
A practical case, a simulation or a questionnaire; a certificate of completion at the end.
Practical information
For terms and deadlines, contact us at least 15 days before the date you have in mind.
Accessible to people with disabilities: a designated disability coordinator follows up on any adaptation request, to be reported before the course.
Welcome booklet
